A distinctive excursion begins with a business owner dreaming of rebranding, updating, or creating a new logo design for their business. But achieving that dream isn’t always easy. Failure to communicate is often the cause of all confusion.
Lack of communication between expectations (on the client side) and potential impediments (on the designer side) leads to below-the-expected results. This is not a problem unique to logo design per se but a general problem common to all industries and their services.
For decades, the logo design industry has adhered to many mythical rules that hinder the development of its ideas and disappoint its valuable customers. Yet, rather than being blindly ignored, these myths have become industry-standard rules.
Needless to say, these common myths have been dispelled for the benefit of the logo design industry as a whole and companies that are continuously on the hunt for a seamless logo. With that in mind, in this blog post, we have focused on the top five myths that still negatively affect the logo design industry today.
Five Common Myths About Logo Design
Let’s have a look at the five common myths about logo design.
1. The logo should represent your company.
One of the common myths about logo design is that it should convey the big picture of a company, including its primary business activities and philosophy. To expose this myth, look at the logo of Apple, Coca-Cola, and many other big names. Nothing in the famous Apple logo suggests that they manufacture smartphones or other general electronic devices. Similarly, the Coca-Cola logo barely reveals that it is a manufacturer of beverages.
A key takeaway from these examples is that logos are an integral part of a brand’s identity and, at the same time, a fundamental differentiator. It only helps the company stand out, and the hype about the need for a logo that reflects the company’s aspirations and actions is exaggerated.
2. The logo should keep a lid on meaning.
Cracking riddles is so much fun! The mind likes to work and feels satisfied with the tasks it solves. Logo designs with hidden meanings are not uncommon. For a design expert, mentioning the company’s legend and the value of a logo is the pinnacle of proficiency.
Conversely, there are many more logos with no secreted meaning. The reason is the absence of valuable advantages. It takes less than a second for the average person to notice a logo, and they rarely remember the details. For example, in an experiment that drew a Lacoste logo and a Starbucks logo on the street, people remembered only the common features of these logos. They even had trouble remembering the colors and shapes.
However, when we double-checked the logo, we instantly recognized it and associated it with the brand. That’s what it’s designed for. Do the hidden meanings of logo designs impact this procedure?
I doubt it. A handshake between a customer and a manufacturer in the Hyundai logo, the arrow on the FedEx logo, and a smile symbol on the Amazon logo depicted in a modern logo are only recognized if the company itself is known worldwide. Who knows if the logo ideas will work for you? Hidden meanings do no harm to a logo when used spontaneously. Sounds cool, but not necessary.
3. The symbol is mandatory in logo designs.
What do the Dell, Microsoft, and Sony logos have in common? Look at the logos of these well-known brands, and you’ll quickly notice that they don’t contain any symbols. These logos are based entirely on words and text. However, this does not mean that you can completely omit the symbol when designing your logo.
After all, the Starbucks and Nike logos are entirely symbol-based. In fact, the use of symbols in logos is a completely subjective matter. So it basically comes down to what you really want in your logo. For example, a symbol can add a lot of artistic value to a logo, or it can ruin it.
4. Your logo is an obstacle to success.
I have a little bit to say to you that may upset you. Your logo should never position in the way of your achievement. However, when you put all your time and effort into improving your logo, you are spending your time focusing on the most significant thing in the domain: marketing something.
We understand that scripting, selling systems, and commercial scalability can be a lot of work. Exposing yourself to success or failure is frightening. But I am here today to stop procrastinating and keep trying.
Your success awaits! All you have to do is understand that your logo has no importance if you don’t even have a sales system that you can really pay for.
5. The higher the budget, the better the logo design.
Just because you invested loads of money in your logo design doesn’t mean it will be stunning and attractive. In fact, even on a modest budget, you can create stunning designs that will grab your audience’s attention. Yes, but accept it. Bigger budgets have access to high-end designers and major design agencies, but you’re still worried about the results.
For example, the London Olympic logo. Many criticized the quirky design and even said it was the ugliest logo of all the Olympic Games. It costs around $625,000. As you can see, an expensive logo is not the same as a positive insight.
What are the other features to consider besides the budget? Connection. A designer should have a good understanding of what the client wants and the target message of the brand. Clear design intent and communication between the designer and the client can significantly impact the logo outcome more than the budget.
Wrapping It Up!
Debunking these common myths and other misconceptions is important for the progress of the logo design industry. It requires a lot of energy and time. Still, anyone who claims to be a true sympathizer in the logo design industry should come forward and try to rid the industry of these myths.