Suppose a company is set up and has all the essential elements to start a business. But still, it is unable to attract audiences. This is primarily because we are missing out on something. Yes, it’s the logo- the main element of creating a visual identity for the company to attract business. Logo Design Tips making might have been started by the Egyptians who used hieroglyphs to signify their ownership of their brands of domestic animals.
A simple logo with its delicate design has the power to narrate the story of a company. It represents the company and embodies its values and beliefs, which hold strong the foundation of the company. Hence Logo is rightly called the face of a company.
No matter how impressive the logo is, it fails to serve its purpose if it does not hold a recall value for the audience to remember it. For example, the “T” of Tata Group is enough to tell about its years of hard work to bring forward the company and establish its business on strong roots. It in itself conveys the taste of the company, its ideals, and its values.
Companies spend millions of dollars on different Logo Design Agencies that specialize in creating correct logos for different companies. Members of the agency sit together to research the company, the current design trends, and on the target audience’s taste for designing the logo. Following are some tips that a designer should keep in mind while creating a logo.
11 Logo Design Tips from Branding Experts:
Making simple designs and not intricate ones
For polo shirts and Banner Ads, it is best to use block letters with simple colors. Too much detail, overworking on the design, giving gradient, shadow, glow, etc. will do nothing but make the logo blurry losing its impact. The main aim is to make the logo memorable and attractive. The simpler the logo, the better. Special attention should be paid to color choices. Choosing a unique color can make the brand stand out.
Authenticity is the key to success.
The logo has to be created in a way that will portray the company. A company creates a logo and not vice-versa. Therefore the company has to be authentic about its products and services. The logo does represent a company but it is the company’s good name that leads it on.
Adding unique typography
Setting a unique typeface for the logo will give a professional touch to the logo and make it more memorable.
The logo should align with the brand’s promises
The logo should not be irrelevant to the company. It should deliver on the promises of the brand. The promise should translate to the audience through the logo.
Vector format might be used to design the logo
Using the vector format will help in resizing the design of the logo. Starting from the beginning, the scale has to be checked thoroughly as the logo will appear everywhere starting from the business card to Billboard to represent the Company.
Read Also: The Cost of World’s Most Famous Logos
The logo has to be a simple symbol that can work on a small scale
The logo needs to be a simple symbol that can go well easily on social media and be web-friendly. The best ones work even on a small scale. It would be small, neat, and clean, yet recognizable and would contain a powerful impact.
Research the Company well before creating the logo
One has to research well about the company, its character traits, its positioning, values, etc. that the company wants to convey to the audience. Knowledge of these will be helpful in setting the style, pattern, color, and design of the logo.
Select the Target audience
First of all the designer has to know whom the company is for. This will be beneficial for connecting the brand with the correct audience. The tone, message, and channel of the logo should be attuned to the traits of the target market. Instead of bothering only about personal style, the designer has to keep in mind the people the brand is trying to attract and design accordingly.
Design your logo for the term
A logo has to be made keeping the future and longevity in mind. It is not for the time being but for a long way to go. A lot of money, time, and effort are involved in the logo design so one should try keeping it for a longer time
Keep a check on your competition
The major thing which a Logo designer has to worry about is competition. Always know what your competitors are doing and what their new strategies are. Every rule and tip that one company is following to create a logo is already seen and used by many before A lot of money, research, time is involved in designing a captivating logo. Every one of your competitors might be way ahead of you. Watch your competitors and try to learn from them. Many times businesses spend a lot of money on designing a logo but they land up with a result that is already in the market. So before designing, do a lot of research on whether the fonts, colors, and images have already been used or not.
Looking at different possible applications
What might look good on the digital platform might not suit wearables, business cards, and so on. Therefore it would be prudent to look into the different applications where the logo might be used and talk with experts. The logo has to work in all situations. Thus, it should be designed accordingly.
The most essential thing to remember about Logo Design Tips is to make the logo memorable and timeless. As the company starts to grow, the brand name would expand and become crucial for the business. The brand has to be such that it tells the story of the company, clearly and concisely. It should have the aura of the company it represents. Hence after maintaining all the important elements of business, the Logo Design Agency has to sit and design the logo so that it stands out from the rest and stays memorable forever.