Social media has revolutionized interactions in the 21st century. For the many years that people have embraced it, it has proven itself a reliable and effective mode of communication.
It has provided a communication platform for not only friends and relatives to communicate, but also for service providers to link with consumers. Consequently, social media has established itself as an effective marketing platform.
Many people who have embraced social media in promoting their business can say that this is easier said than done.
A New Dawn
One of the inevitable marketing strategies is the establishment of close relations with your audience.
You need to have a firm grasp of your target audience.
Who are they?
What are their preferences?
For those with clients on social sites, keeping track of your audience might be quite a challenge.
It becomes even harder to track these clients outside the social media arena. Thanks to technology, however, not all is lost.
With advancements in technology, it is now possible to link online interactions within various social sites to your business database.
What are the benefits of doing this?
Database for every business
By linking social media interactions to your business database, we have already made one assumption: you have a business database.
The essence of such a database cannot be overemphasized. With a reliable database, making informed decisions becomes an easy process.
Whether it is an upcoming business or an established business, there is a need for a database.
That doesn’t mean any database can do it. The database should be reliable and efficient, able to capture and help you manage huge chunks of data.
Connecting such a database to your social media interactions makes a huge difference.
It comes along with a myriad of competitive advantages over your rivals.
You will be able to keep track of your social media associates and even contact them outside of social media.
Other notable benefits include:
One obvious fact is that social media provides a perfect platform for exploring your audience.
More often than not, we are surprised to meet people we have talked to over social media.
It is only on that day that you get to realize their true physical and behavioral attributes. The truth is that third-party social media analytics tools only avail demographic data on social media users.
For a company relying on such metrics, you will have limited information on consumer behavior.
Integrating social media accounts like Twitter and Facebook with your database breaks the spell.
You will have extra information, which is essential in knowing your audience even better. By connecting your contact database and social media, you will have a better knowledge of your target audience.
Consequently, you will be able to provide products and services that are tailored to their needs.
Ideal marketing is the kind of marketing that ensures the right product gets to the right person at the right time.
It might not be possible for all your customers within the database to be online at the same time.
With social media database integration, however, you will be able to keep track of the timings.
At what time do most people shop?
With concise knowledge of the login trends, you will be able to develop an effective posting schedule.
The essence of such a posting schedule cannot be overemphasized. Admittedly, it is easier to come up with such a schedule when there is a connection between social media and your business database.
Identifying Brand Loyalists
There are regular customers who prefer your products because of the quality, pricing, or another outstanding feature. However, there are those who are just loyal to the brand, unconditionally. Such people will share messages about your brand, re-tweet posts, and write positive reviews on any service rendered or product acquired. For such loyalists, selling your brand to other parties is not driven by personal gain but rather a passion. Identifying such a group of people might not be easy, especially outside the social media arena.
By simply connecting your social media accounts to your database, however, you will be able to know the particular candidates from your company database who are so loyal to the brand. You can then work on better ways of motivating them, even if it means offering giveaways. With the services of a remote database administrator, the work becomes even easier. DBA experts will have your database performing at its optimum while still being able to synchronize social media interactions. Regardless of the size of your business, you can take advantage of database consulting services.
Helps narrow your focus
Posting general information to a mass social media audience is not the best of marketing strategies.
One aspect of social media marketing is that it demands clarity and focus. Each post should be able to address a particular target audience.
The most effective marketing campaigns are the ones headed in the right direction with precise messages to the right audience.
This becomes possible when you are able to narrow your focus and develop content suitable for a particular group of people.
Keeping track of social media interactions makes this process easier. For several businesses, unluckily, such interactions and business databases are not connected.
You will be able to handle a more focused campaign upon the integration of social media interactions and databases.
It is no longer a secret that social media has changed the way people communicate in the modern world.
For business entities, it has provided a reliable communication platform worth exploiting. Those who use it as a marketing platform have gotten amazing results.
For the few who are able to take the extra step of integrating social media and business databases, the future is even more promising.
Several advantages come with this option, with the major aspect revolving around a deeper understanding of the target audience.
With such arrangements, you will have a more focused marketing campaign bound to deliver satisfactory outcomes.