The SEO world could be pretty misleading and confusing at times. When you start looking for a good firm offering expert SEO services, you get numerous emails and calls from SEO companies that make tall claims and tell you that they could be assisting you in getting to the topmost ranking on the search engine results page or they could be assisting you in building links for proper search engine optimization.
You must be in dilemma.
How would you be differentiating between a good SEO company and a bad one?
How could you decide which search engine optimization partner would be the right one for you and who should be avoided?
Here are a few important things that you should consider before hiring any professional SEO company or individual for your business website.
Evaluate Portfolio of SEO Company
You must scrutinize their portfolio and see if they are transparent on the basic issues or not. Are they providing the names of the firms they are attached to, do they have online reviews etc.
You should not get misled by seeing impressive logos of reputable companies on their page. This could just be a trick to impress everyone. Many SEO firms are in the habit of dropping big names, but in reality do not seem to have any reputed clients.
They just wish to use impressive names as they are more than confident that nobody would be examining their credentials. You may request them for links and referrals. Do a thorough background check if possible.
Establish a Solid Relationship
It is important for you to understand that you are trying to build a relationship with an entity that will be in constant touch with you for a long, long time. You are going to correspond with them regularly over call and email and explain your target audience, your expectations and branding philosophy in detail so that they can help you out.
If there is a communication gap and either you or they are not able to put things forward properly, there is going to be an issue in the near or distant future.
This is meant to be a mutually beneficial relationship but is not going to work for either party if you are unable to communicate.
In the early days, you should also see whether their services are a good fit for you, or whether the methods they are employing are counterproductive.
Putting your entire online reputation in the hands of an outside agency is a huge thing and should be taken seriously.
Professionalism Is Key
Any good SEO Company is bound to go the extra mile to understand your corporate philosophy, your audience, and the targets that you expect to meet. They will look into any previous attempts at SEO and content marketing that you may have made and analyze where you stand.
Instead of starting off from scratch, a lot of these companies will know exactly how to work around what has already been done and build on the same. Professionalism is very important in any line of work and this should be easy to detect in your early correspondences.
A good firm will never make ridiculously optimistic claims or guarantee results on the first page within a given period. They will set achievable targets and work proactively towards the same so that you get a good ROI.
This is vital because they should write accurate content reflective of your philosophy and also with all the right facts.
For local businesses and big corporate alike, the company personality is a big part of what attracts clients and customers. A good SEO firm should be able to capture that.
After evaluating the company on these aspects, you would certainly be able to find a competent, reliable, and dedicated partner who would be genuinely concerned about helping you achieve your business objectives including attaining a higher ranking on the search engine results page.
They should be efficient enough to guide you successfully towards an increase in organic traffic and sustaining growth over a period of time. So, find the right SEO partner and together, attain new goals and touch new highs in your SEO career.
Mandy Bular is a content marketer and SEO professional working for a top notch digital marketing firm. She understands the value of great content online and writes a lot about solid SEO and SMM habits on her blog, where she also shares referrals for awesome services like GingerDomain.com.