Marketing is termed as the backbone for the success of any company. It can be generally defined as a cycle that involves researching, promoting, and selling products or services to consumers. It has a critical role to play in endorsing a business, brand, and offerings in the market place. There are various ways to bring strength to a marketing approach for increased sales.
The number of smartphone users is expected to increase by one billion by the end of this year. It means that it will reach 2.7 billion by 2019. There are multiple ways to leverage this podium by marketers, such as social media pages, content marketing, and others. In recent times, another aspect is becoming a trend to engage more mobile users to any business, which is developing a mobile app. Not only large enterprises, but medium and small businesses are intended to benefit from mobile apps and its enhanced market coverage.
Let’s dig deep into this concept and briefly discuss tools and tips to increase marketing and promote your app for expanding the customer base.
4 Tools to promote your app
According to statistics, there are over 2.6 million apps in the Google Play Store and more than 2.2 million apps in the Apple Store. This reflects the enormous growth of mobile apps. More and more businesses are launching their app and looking to grab their market place by engaging with mobile users. Relevant tools can be helpful to enhance the efficiency of any service or app. For instance, to increase the proficiency of a research site, there are some useful tools such as Stats iQ, Writing Ocean, Tableau, Guide2Write, and Educator House.
Similarly, to promote your app requires some extra efforts so that your app may stand out from others. There are multiple tools to promote your app, which will market your product and services to a maximum number of mobile users. Below is a list of some best tools for your app:
1. Apps Flyer
Apps Flyer is one of the most effective tools to promote your app. It can assist you in evaluating the performance of your mobile app comprehensively. It helps in assessing the following aspects:
- Application program interface (API) configurations: the additional data on the internal business system can be imported to App Flyers serves by its push and pull API configurations
- User Retention Pattern: it will assist you in developing a plan to retain all users of your mobile app. It provides an associate report on various user groups that arrived at your mobile app through distinct marketing means.
- On spot data: it provides you with an extensive and instant data regarding clicks, number of installations, and number of products ordered through the app.
Localytics is a handy mobile analytics, adscription, and connecting platform. Its feature of user-based analytics can record various activities of a user over multiple platforms, which help in enhancing the conversion rate. Its enhanced connecting aspect makes sure that the links perform across various platforms by sending the users to the intended pages.
Optimizely is an effective tool that will help you to attempt various methods and practices and analyze if they work. It allows experimenting with new ideas on a controlled section of your mobile app. It supports you to bring changes to your app by adding or deleting features in real-time, so you don’t have to wait for the coming update of the app.
In addition to that, you may send personalized marketing and promotional messages to your mobile app users.
4. Google AdMob
It is a convenient tool to create and add engaging in-app mobile ads, which enhances more app downloads. It gives numerous creative and appealing ad formats for various types of apps; you may select from them according to your preference.
Apart from that, it also records the performance of your ads and gives an analysis of the outcome patterns.
Bonus Tips to increase marketing
The basic objective of marketing is to escalate awareness about the product and services of a company to bring more business. There are various tips to increase marketing. Here we have mentioned a few effective tips to increase marketing.
1. Do the research
This can be considered as the first and foremost aspect as research provides a comprehensive outlook of the market. It gives you a birds-eye view, such as what product is most needed by the customer, when the best time to launch the product is or what place or area is best suited for your product. The same approach was adopted by Premium Jackets while launching a new series of punisher jacket.
2. Focus on big customers
Always remember Pareto’s 80/20 rule, that 80 percent of your customers will give you only 20 percent of your sales. Whereas, the remaining 20 percent of your customers will bring in 80 percent of sales. Therefore developing a general marketing strategy for every customer is not the best approach. Instead, you must focus on the most money-making 20 percent of customers to boost your sales numbers.
There can be various ways to limelight the top shot customers, such as sending newsletters occasionally to keep them updated on the latest updates about your products and services. You can introduce bonus points on the purchase of expensive items which will keep these high spending customers engaged with your business.
3. Embrace new ideas
In this 21st century of technology and advancements, businesses need to keep updating their product’s features and approach to their marketing. You cannot just depend on old school traditional aspects of cold calling customers or dropping pamphlets at their offices. You need to embrace new ideas that help your business to stand out from the crowd.
Review your marketing approach. Adopt new ways such as sponsoring an event, advertising on public transport, so your product gets attention. You may leverage social media platforms such as LinkedIn marketing or Facebook Ads. Always update your marketing strategies with the trends and preferences in the business to keep your marketing strategy updated.
4. Approach of advertising
Advertising is an essential feature of marketing and grabs the attention of customers with appealing concepts and ideas. For instance, creating and distributing elegant and alluring flyers would excite more customers to get interested in your product. Let’s take the example of a restaurant that has opened a new branch. Creating a flyer loaded with eye-catching pictures of food they serve with colorful format and layout will agitate food lovers to visit the restaurant.
Apart from flyers, there are other various modes of advertising, such as billboards, advertising banners, and ads in print media. You may get benefit by publishing a paper and distributing the abstract at your outlets so that customers get more information about your product.