How to best promote your Facebook brand page so that it gets a lot more traffic and Facebook Likes on your page and also promotes your website and brand.
Facebook Pages And How To Promote Them in 5 Ways
Facebook, which is currently at the top of the social media marketing circle created to keep School and College students in touch, is now a worldwide social media empire that has a great feature called Facebook Brand Pages which you can use to promote your website, online business or even your hobby interests.
In particular, if you sign up for Facebook ads, which is another option to pay for likes and views on your Facebook brand Page, much like Google Adwords if you’ve used it in the past, Facebook permits you to do this since they see it as an additional revenue source.
However, promoting a Facebook Brand Page requires significant effort, even without the initial expenditure of any cash.
1. Optimize Your Facebook Brand Page
The first great way seems rather obvious but it’s very basic and one you need to get out of the way first and that is to optimize your page with all the things that will help you to get views from your target audience that you want.
With any site you have an account with, you have the option to add a photo and a description that will help get your FB page noticed in a basic search through Facebook, and even in the search engines, the right keywords have to be in your page description.
To start, add some photo images to your page and tag your photos again with your main keywords and any other relevant tags that matter to your page’s content. Then as you continue to add more photos, you do the same for everyone that you upload. This helps with getting eyeballs to your Facebook Page.
By making sure that everything on your page is filled out, including your website URL if you have one, you are making sure your FB page has a purpose and one that simply functions as a marketing tool.
Remember that you can link to posts or pages on your site if they of course are relevant to your page’s topic and they should be anyway as that is the purpose of your page
2. Link to your Facebook Brand Page
On your website or any other social media profile or account, you can promote your Facebook page by linking to it. This works on so many levels that you can collect all your posts and pages or even just your best ones and post them on your site, so a backlink to your Facebook page comes in useful as it’s yet another point of contact or for people to find you and your site through your FB page.
You’ll find that your page will have good search engine rankings for your chosen keyword term if you post to it quite regularly and it doesn’t matter if you are competing with your site, because your page leads to your site, so you are winning anyway.
There is a section in your Resources which is under your page settings when you click Edit Info where there is an option to link your page to Twitter and that can be a great way of promoting some of your page content posts that you create such as status updates which mention either your site or industry news etc.
3. Look For Advice From Facebook Itself
Facebook has a marketing section that you can sign up for to learn some very useful information about Facebook marketing and you can find that link here – Facebook Marketing Success is a very basic 4-page PDF guide that gives you some pointers on the principles of success with Facebook Marketing Also check out the link that reads Best Practices Guides To Make Your Page Engaging
4. Add Facebook Markup Language to Your Page
This is a great way of adding a signup form or something eye-catching to your Page’s front end which is your landing page and if it does catch your visitor’s eye then they’ll sign up and like your page in the process. The best thing about this method is that you can create an email follow-up through Aweber which is an Autoresponder and provide extra content to them regularly and yes you can sell to them occasionally too. Here is an article I found that shows you how to add HTML to your FB Page using Frames and walks you through the process. Additionally, if you locate the FBML tab link within your settings, you can add HTML code there if you have some created and prepared earlier.
Making your Facebook Page stand out is the key thing here as others may simply have them looking like older Facebook Profiles before they introduce the Timeline feature without a huge image at the top, which is a great feature they have implemented.
5. View Your Insights and See What Is Popular
Your Facebook insight is your account stats for your page and it can give you all sorts of information as to how many likes your page had in a given timeframe as well as comments and views from each status update you posted and how many people you reached with them. This is great information to look at and use for future posts within your page as you can use the stats data and then ask for feedback from your followers by adding questions on your page to survey your FB buddies who have liked your page.
This not only gathers more information for your page to develop, but you can also interact with other people and build a small community right on your page. This can provide networking opportunities for other things like guest blogging on your blog or finding out if any other Facebook followers provide a service that could benefit your page or even you could be the talented one and also provide a service to others that helps them.
Promoting anything whether it’s online or offline, you do have to network and get your page(s) in the face of interested people and then help each other as much as possible to build a relationship for proper business development.
Go and build a Facebook Page and make it count!