Building a personal brand doesn’t have to be an arduous process. You can do it 37 minutes per day with these 5 steps:
- Posting content (2 mins)
- Connecting with prospects (10 mins)
- Connecting with industry players (5 mins)
- Engaging on posts (10 mins)
- Stalking industry trends (10 mins)
Personal branding is more important than ever in 2020. People are tired of inauthentic companies competing for their attention and want to do business with other people. That means building your personal brand is non-negotiable.
If you don’t want to be left behind in a pool of unknown coaches, personal branding needs to be high up on your agenda. On the other hand, when you do build your personal brand you can expect:
- Clients coming to you ready to buy
- Requests for podcast appearances
- Requests for speaking gigs
- More media coverage
- The higher perceived value of your services
But building personal branding takes loads of time, right?
Whilst it does take a lot of consistency, you can start building your personal brand in as little as half an hour per day, using these 5 steps. If you consistently repeat these daily, you’ll see a noticeable difference in the opportunities coming your way.
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Post Content on Social Media
Content is the cornerstone of your personal brand. It shows your experience, expertise, and unique knowledge, giving people a reason to follow you.
It also demonstrates your personal values, allowing you to resonate with your audience. Ultimately, it says to your audience, ‘I’m an industry leader in this niche’.
It’s important to come from a place of value and offer actionable advice that will actually impact your audience’s lives because this is the most powerful way to become memorable and trusted.
But posting content needs to be done consistently over time, so it’s important to build up a habit that you can do daily with ease. I like to create all my content at weekends. You might like to do it on a different day, but I know that I can sit down and create my posts for the next week pretty quickly.
That way, each day all I have to do is post the content and not worry about racking my brain for ideas.
Connect with your target audience
Creating content is a great way to build trust overtime on a large scale. Speaking to your prospects one-to-one, on the other hand, is a great way to build trust very quickly. This is the kind of thing that can’t be scaled but is well worth the effort of doing.
I like to connect with at least 10 prospects every morning, simply by engaging in normal conversation. Try to pick out something from their profile that you can relate to, or have similarities with. This common ground makes the perfect basis for building a strong relationship.
Never feel like you are in a rush to sell. I make it a rule to always connect on a personal level before a business level because it builds up more trust.
Over time, the strong relationships you have built will convert at a greater rate than any sleazy sales scripts will.
Connect with industry influencers
One of the best ways to build your personal brand is by collaborating with other influential players in your industry. By associating yourself with them, you show your credibility and authority to your audience.
Firing off a ton of messages to Grant Cardone probably isn’t going to work though, so it’s important to build a relationship first. I generally connect with one industry influencer per day.
If you can make a collaboration mutually beneficial, it’s far easier to secure than a phone call with a prospect, so you only need to do this once or twice a day.
Similarly to connecting with prospects, you do not need to rush this process first. You might like to comment on a few of their posts first or have a general conversation about the industry before planning a collaboration.
Engaging with the community
That brings us nicely onto step 4, engaging with the community. This might seem like a waste of time, but I can assure you, engaging (liking/commenting) on other people’s posts is one of the most effective ways to build your brand. It gets your names in people’s feeds consistently, and the mere exposure to your name builds liking and trust.
If you’re consistently appearing in someone else’s comments, there’s a good chance they will return the favor and comment on yours. This increases your engagement, making your content visible to more people and growing your audience.
It’s important to ensure you are making thoughtful comments though. Comments lie ‘Great post!’ and ‘Love this!’ are seen as spammy and won’t do a lot for your brand. But leaving meaningful comments with advice from your own experience, or simply your perspective on someone’s post, will have immense returns.
It’s surprisingly easy to sit down and do this for 10 minutes every day.
It sounds weird, I know, but the last task to complete daily is a little bit of stalking.
What do I mean by that?
I mean stalking other big industry players’ content, general industry trends and interesting events or opportunities coming up. This will keep you updated on several things:
- Topics that your audience are interested in
- Types of content that are getting high levels of engaging
- Opportunities for appearing as a guest in podcasts or blogs
- Interesting events that your prospects might be attending
- New groups filled with your prospects
You can do this by scrolling through recent content on other’s pages, through scrolling your news feed, searching industry keywords or using Google News. This might seem like the task with the lowest immediate returns, but if you’re up to speed on everything going on in your industry, your omnipresence will not go unnoticed.
You want to be in the know when opportunities present themselves!