Digital marketing professionals optimize websites and analyze the outcome of their SEO exercise. On account of changing trends in SEO practices and Google Algorithm updates, it becomes mandatory for all to carefully track the performance of their SEO exercises.
As a matter of fact, SEO analytics or goal tracking is a process of collecting and studying the data about your search engine traffic, the performance of your SEO efforts, and potential trends. The main purpose of this activity is to make the necessary improvements in SEO campaigns and gain more visitors, make lead/sales easily and quickly.
There are a number of SEO metrics which are used by digital marketing professionals to meet the goals related to their web-based business activities, such as Keyword Rankings, Inbound Links, Organic Search Traffic, Average Visit Duration, Pages Per Visit, Bounce Rate, Returning Visitors, Conversions, Conversion Rate by Search Query Term/Phrase, Click Through Rate (CTR), downloading of your E-products, Page Load Speed, content consumption, social sharing of your posts, etc.
When you analyze the performance of your site on all these metrics, it will let you know the actual effect of the SEO exercise you are doing. It also helps you to easily understand visitor behavior and demographics.
Read Also: Are Backlinks Still Important For SEO
So, do you have definite SEO goals? Want to track your SEO exercise? If yes, then you can install Google Analytics on your website and setup goal tracking in Google Analytics. Let’s see how all this is done-
1. Install Google Analytics On Your Website
Google analytics is a tool to track user activities on your website. You can use the gathered data to make smart business and SEO strategy for your online campaigns.
To set up Google Analytics on your website, go to this link and create an account. If you already have a Gmail account, you can use that.
Now Click On The New Account Option:
Provide all the required details and install Google analytics on your website. Google will provide you a tracking code once you complete all formalities.
If you want to add Google analytics to your WordPress site, you can easily do this with the help of a WordPress plugin.
2. Decide Your Tracking Goals
Every individual runs his/her website/blog for the purpose of meeting different objectives. So, based on the nature of the web-based business, you should determine your tracking goals.
For example- If you sell downloadable E-products through your website, your goal may be the total number of downloads in a day, week, month, etc. You should set multi-dimensional goals related to your business.
It will help you to track your site’s performance in all aspects of the business and get the valuable insights.
3. Log into your Google Analytics
Now, you need to sign into Google Analytics using this link
4. Navigate to the Admin Tab
You need to click on the Admin Tab which is on the upper right side of the page. Now, Click on “Goals” option.
Always keep in mind that you can set 20 goals here. If you want to set more goals, you need to create a new profile.
By clicking on this option, you can create new goals.
Here, you can select a “pre-built” option which remains available in the Gallery, next to the New Goals button. Use available options if they fit the description of the goal you are trying to create.
Select Appropriate Goal template from here. Read given short description to find out Goal templates which suit your needs. If you are not sure about goal template select custom and Click on Continue
Now, Give appropriate name to your goal and select goal sloat ID
A. Choose A Type:
Depending on the goal you want to set, you need to choose a type.
4 main categories are available: destination, duration, pages per session, and event. Each type needs different types of actions to be completed in order to choose the goal. So, choose the goal type wisely and make sure that the selected type meets your business needs perfectly.
Destination: If you want to track total visit on a particular page then select a destination goal type. For example, if you want to track total users who visit thank you page or contact us page on your website, then this goal type should be used.
Duration: Track how much time users spend on a particluar page. This goal type is used to track total time spent by users on targeted page
Pages per session: This goal type is used to track total pages visited by the user within a single session.
Events: If you want to track particular event performed by the users. This goal type is perfectly suitable. For example, If you want to track total users who have watched video on your website.
B. Provide All The Required Details
Once you have decided the type of goal, you are supposed to provide the specific details such as a certain event, a certain amount of time spent on your page, web-pages that must be visited by people.
C. Add a Value:
Here, you need to assign a monetary value to the conversion you want to achieve. Put the specific amount here. If you don’t have any idea about the amount, just add $1 so that you can easily track the value. If you run an E-commerce website, just leave this spot blank.
Here, you need to provide the funnel location. This is required for tracking the visitor’s location and making the required changes in SEO exercise to get more visitors from specific locations.
E. Save The Changes You Have Made
As soon as you provide all the necessary information, just save the changes by clicking on “Save” option. By now, you have successfully added the goal to your list. Google Analytics will start tracking the required information.
By following the above-mentioned goals, you can easily set up goal tracking in Google Analytics. Before setting up goals, just have a look at the main factors of your business and mull about different strategies. It will help you to track different information and choose the best path for the development for your company.