It is a reality that the navigation on the Internet by mobile devices is greater than by fixed means. Currently, buying a smartphone is very easy due to the great competition and variety of prices that exist, which allows most people to acquire one.
This global increase has impacted how users surf the Internet and of course, this is something that Google has paid much attention to. Mobile devices have acquired such importance that the so-called Mobile-First came into being, which refers to designing with mobile devices first and then desktop screens, to offer a better user experience. This article on Accelerated Mobile Pages talks about the importance that Google has given to the speed of loading pages when they deploy a large amount of content such as animations, graphics, and videos.
While browsing through mobile devices is not something new, it is something that continues to increase, and therefore, for those of us who dedicate ourselves to web optimization, it should be part of our SEO strategy. If you had taken steps to improve mobile SEO, this year mobile optimization will be what makes the difference between your competitors.
In this post, we will discuss some tools and suggestions that will help you improve your SEO strategy for mobile devices in 2021 and beyond:
Take a test
Many times we do not know where to start when we find a site that we do not have any information about its development. When this happens, it is necessary to make a test, and for this Google offers us Search Console. With this free tool, you will know if the site is adapted for mobile or not.
The advantage of this tool is that if the site or page is not optimized for mobile devices it indicates the elements in which it has problems, to help the web programmer to correct them so that the page is friendly on the devices. The errors that this tool can detect are the following:
Although in its time (a long time ago) Flash was an innovative tool in web pages, now it is harmful to show content for mobile, since most of these devices cannot play content based on Flash. So it is better to use modern web technology for optimal content viewing.
Configuration and amplitude of the graphics window
There are different sizes of screens for mobile devices, tablets, phones, TV, video game consoles, and wearable. Because the sizes of the screens are always changing, the website must be able to adapt to any of them. Search Console has several tips for web developers that can help improve the visualization of sites on different devices.
The content must be adapted to the graphics window. Some developers handle absolute values for their pages to look good in a specific browser width such as 980 pixels. To be able to solve this, it is necessary to adapt the relative position and width values for the CSS elements.
The problem with the source is when it is too small to be legible and this obliges in some way that visitors have to “zoom in” the size to read the content. Having very small letters affects without a doubt the user experience and the reputation of your website with visitors. Set the font sizes to fit within the graphics window.
Touch elements too close together
When tactile elements such as buttons and links are very close to each other, they prevent users from touching an item without touching the one next to it. It correctly configures the size of the elements and space between them so that the experience that the visitors have is satisfactory.
According to think with Google, the average time it takes to load a web page is 22 seconds, but in a new analysis, it is mentioned that 53% of visitors who browse from mobile devices leave the page if it takes more than 3 seconds in load. Concerning the aforementioned, we can observe that the loading time each day is more important for visitors and SEO positioning.
An article in Search Engine Journal shows that 70% of the pages that Google finds take 7 seconds to load the visual content, which is a problem since the percentage of the visitor leaving the page increases up to 113%.
Although the slow loading of pages indeed affects the percentage of rebound and as a consequence SEO positioning, it is worth mentioning that it is not the only thing that is affected, e-commerce sites lose sales due to the bad user experience.
So, what can you do to improve the website loading time? Here are some actions you can take to improve speed and some tools that will help you measure it.
Take a speed test
Before you start you should know how fast or slow the page is, with this, we will have a better idea of the status of the page. A free tool that offers think with Google, lets you know how mobile-friendly and fast your site is. You can also ask for a detailed report of each of the problems that your page has, which will be sent to your mail so that later you can get to work on improving the loading time.
It is worth mentioning in this article other free tools that can rate the speed of your page and also give you some suggestions on the actions you can take to improve the loading time.
This tool is very easy to use, it shows you the qualification and some suggestions that you can carry out to improve the speed.
We cannot forget this tool that gives us the qualification in mobile and desktop of the pages and above all suggestions of what we can do to solve the problems of the loading time.
Undoubtedly these tools are of great help for web developers to solve the problems of the loading time of a site.
During the development of the post we have addressed solutions on responsive design and improvement of loading time, but if you are not a programmer, designer, or do not have a team that can help you solve these problems, some templates are designed to be displayed correctly on mobile devices. And although even these templates could present some elements that may affect the loading time, could be minimal. If you are occupying a CMS like WordPress it will be best to use premium templates that are designed for mobile and that will help you improve the experience of visitors on mobile devices.
Make loading and mobile-friendly design tests with the tools we have seen in this article and then take the relevant actions for the mobile optimization of your website. Remember that most of the traffic that is received comes from mobile devices and that the patience of visitors when opening a page is minimal (only 3 seconds), take advantage of this data and work your site until it is perfectly well optimized.
If you know more tools that help improve mobile optimization do not hesitate to share them in the comments.