A well-established entrepreneur is continually searching for innovative approaches to advertise their merchandise or services. Nonetheless, in this modern age, all advertising strategies ultimately revolve around digital marketing since it is now the preeminent tactic with its wide variety of techniques and methods.
No single approach is suitable for every business and is guaranteed to succeed on any platform. Each source requires its own unique tactic and a thorough understanding of how it works; otherwise, there could be a risk that a lot of money will be thrown away without any return on investment.
The growth of eCommerce stores is currently greater than ever before, and it looks likely to continue to increase significantly. Out of the range of online platforms that have been released, Shopify has gained the third largest share of the market, with over 1.75 million eCommerce sites hosted. Helping to drive the success of more than 600,000 companies in 175 countries, Shopify is the popular choice for those wanting to start their own online business.
Strive Digital is a top-notch digital marketing organization that possesses extensive expertise in Shopify SEO Services and has accomplished multiple successful projects. Our team can apply their expertise to enhance your performance. We are providing free consultancy to every caller!
As a business with extensive experience in Shopify SEO Services, we want to pass on our expertise to those who require it. Today we are going to explain how to configure SEO on Shopify, identify the common pitfalls, and seek input from seasoned SEO professionals who specialize in Shopify.
What advantages does Shopify offer?
Shopify is a popular internet store builder that was created in 2004. We believe this platform is an excellent choice for small businesses that don’t have the resources to hire a software programmer but still want to control their store and handle Shopify SEO without transitioning to a new and more complex e-commerce system.
Shopify’s content management system is incredibly straightforward and can be implemented easily by anyone – templates, some of which are without cost, are offered as well as an introductory analytics tool. Thus, no programming proficiency or understanding of Google Analytics is necessary.
Though many e-commerce outlets experience similar challenges with SEO, the Shopify store is not immune to technical issues that can lead to troublesome errors. Fortunately, our team of Shopify SEO Services experts has honed their skills over time to not only prevent these errors but to find solutions that best fit each particular case. We have a long list of successes in the realm of Shopify SEO and would be happy to leverage them to benefit your business – give us a call today to discuss further!
✔️ Lack of technical SEO implementation
If the technical aspects of your Shopify search engine optimization are done correctly, it is comparable to having a firm foundation for your house. Not doing it right can result in weak construction that lacks stability. It involves taking some basic steps like composing the Meta Titles, Meta Descriptions and optimizing the H1s. By doing all of these, it becomes easier for search engines to comprehend the contents of your pages and then rate them according to their relevance.
✔️ Inadequate navigation and URL setup
It is important to create an organized navigation and URL layout for a successful e-commerce SEO strategy, and Shopify understands this and offers a subfolder system as opposed to subdomains to help your rankings. Studies by Moz and other experts have found that subfolders increase SEO benefits as well. Additionally, adding “breadcrumb links” enables customers to keep track of their positioning in the system, and move more easily between pages for comparison, which is advantageous. Last but not least, organizing the structure between home pages, category pages, product pages, and resource pages will provide a great SEO boost.
✔️ Not performing keyword research that focuses on buyer purpose
It is clear that keyword investigation is essential for any online business, though for E-commerce sites it is a bit distinct, due to the fact that some of your keywords will be product-oriented. Unfortunately, many of the Shopify stores invest an excessive amount of energy in truncated product keywords and too little in analyzing user’s search objectives.
Though it can be tough to try and improve rankings for just “running shoes,” people actually search for much more specific terms. For instance, they may search for “best marathon running shoes,” “gym vs trail running shoes,” or “women’s running shoes under £100.” These searches may not have as much traffic, but they are more likely to result in sales.
✔️ Pages are not loading quickly
Search engine rankings depend on several components, and user experience is an important factor to consider. Pages with longer loading times tend to be rated lower by Google than websites with faster loading speeds since users would not appreciate having to wait. Moreover, people tend to go somewhere else when a page does not load quickly enough.
A research study done by Cloudflare to evaluate the effect of loading speed on conversion revealed the following: when the page load was 2.4 seconds, the conversion rate was 1.9%; this rate went down to 1.5% when the loading time was 3.3 seconds; with a loading time of 4.2 seconds, it further dropped below 1%; and loading speed beyond 5.7 seconds caused the conversion rate to go below 0.6%.
✔️ Site is not optimized for mobile use
According to WorldPay, it is predicted that mobile shopping will surpass desktop shopping before 2023. As the percentage of online shopping in the UK is rising rapidly, not having a Shopify site optimized for mobile devices could put you at a disadvantage as you would be missing out on a considerable segment of potential customers. Furthermore, sites that aren’t mobile-friendly tend to fall lower in rankings than those that are. Thus, when constructing your Ecommerce store, it is essential that you select a theme that is suitable for mobile devices.
✔️ Ignoring the use of alt text for image optimization
Alt tags, text, or descriptions are labels placed on images so that if they are unable to be displayed search engine crawlers can still detect important information about the image. Filling in these tags with a detailed description of the product, down to its exact color, is more beneficial than providing a vague description as it enables search engine robots to read them more easily. Alt text also plays a big role in user experience as screen readers can use it to convey visuals to those with vision impairments.
✔️ Not having customer reviews
Utilizing customer reviews and testimonials increase the likelihood of gaining a sale by a substantial 89% as opposed to any other forms of content put on your site. This is mainly due to the fact that people have more trust in another customer’s independent opinion than your promotion materials. Customers expect a positive outlook from the seller, and having someone who has used the services confirm the same thing will make them more likely to buy your product and get new customers. Furthermore, reviews have an influence on SEO as they create new, pertinent content on your website that search engines can easily find. Consequently, the more reviews you have, the more chances there are of your pages ranking higher.
✔️ No videos are used
Videos are now not only seen as essential to Ecommerce, but they also have the potential to significantly enhance SEO performance. With the use of videos, Ecommerce stores can more effectively showcase their products to customers. However, many people might not be aware of the fact that they can optimize the content of videos to further improve their SEO results. By providing a transcript of the videos, as well as taking into account the titles and descriptions, and placing the videos on optimized pages, your Shopify site will benefit from increased SEO performance.
✔️ No blogs are posted or content marketing utilized
Sites that are constantly refreshed with fresh material are ranked higher than those which remain stagnant. This is unavoidable. For e-commerce websites that don’t transition with new items every day, starting a blog can provide a platform to increase their search engine rankings. Utilizing frequently searched words, phrases, and queries can help to boost the visibility of your website.
Having a blog on your e-commerce website can be a great way to interact with your consumers even before they purchase something. For instance, if a customer is in the market for running shoes, they may do some research as to which ones are most suitable for them, depending on the distance they run, the surface they run on, what features they prefer, and more. A blog post that goes over the ten best running shoes for outdoor adventure could be useful for the consumer who is in their research phase. Furthermore, such content will be ranked by Google based on its effectiveness and SEO. This kind of content should be produced consistently if you would like your Shopify page to be high-ranking.
✔️ Not regularly checking for broken links
Broken links can significantly hurt website visibility in search engine results. As online stores often update their catalogs and delete pages, it’s likely that some links will no longer lead to a valid page. If people attempt to access a deleted link, they’ll encounter an error page, decreasing the search engine ranking. To avoid this issue, sites should redirect the link to another pertinent one that still exists instead of simply deleting it. Website owners should frequently audit their links utilizing Google Search Console.
✔️ Not attempting to get backlinks
Google states that attaining legitimate backlinks from outside websites is a critical element for your page to rank optimally in search engine results. The more pertinent connections a page possesses, the higher the rankings it will go. It can be difficult, if not impossible to get websites to link straight to an item page. However, if you are producing frequent blogs and other types of material, then you can utilize them as contributions to guest posts on different websites which link back to your page. Additionally, there are websites and trade magazines which frequently post “Best product type for 2023” where you can submit your product or service to gain links.
As with any other platform, Shopify has some potential drawbacks, and it is only natural that you are not familiar with them. Get in touch with Strive Digitals for a free consultation to help you make the most of the market. Strive Digitals has earned its good standing as one of the top Shopify SEO Services companies in India after a lot of hard work.
We have extensive knowledge and experience in Shopify SEO Services and digital marketing Solutions and will provide you with various resources such as SEO, PPC, Marketplace Management, Content Marketing, and more – not to mention our understanding of setting up a Shopify SEO Services strategy. When you order from us, you will receive a comprehensive report of our findings and our tips for improving your results.
If you would like us to carry out an evaluation of the SEO performance on your Shopify store, we will provide you with information on the assessment of your competitors, a technical overview of your SEO, tips on how to enhance your SEO for Shopify, the usability examination report and our tips on how your content marketing is doing.