Let’s be honest, scoring backlinks for an E-commerce website is never going to be an easy task. Previously, there were a few link building techniques i.e. competitor monitoring and tested directory backlinks which guaranteed results, but things have rapidly changed now.
Google has a put a stop to strategies like social bookmarking, link wheels and paid links; which inherently means getting a quality link is not going to be as easy as it was before.
When it comes to E-commerce, you have a lot of competition to deal with. This is even more problematic if you are just starting out and your business is at its development stages.
You have to consider the fact that your competition may have a larger PPC budget and their team could quite possibly consist of veteran content marketing specialists and SEO experts. So if you want to increase traffic to your website via backlinks, you will need to think outside the box.
Check out here 15 link building strategies that will allow you to increase traffic on your eCommerce store and to reach your goals:
Create Relevant and Interesting Content
Firstly, you will have to take into consideration Google’s advocacy on how businesses should develop amazing content. There is a pretty good reason why Google recommends this and it has to do with the fact that amazing content will make people want to visit your website and share it with others.
Of course, you will need to take advantage of SEO, since you will need your content to search visible, without which people will not be able to discover anything about your website. This is why it is highly recommended that your team should develop amazing content for your website and use various SEO strategies to increase your online visibility.
Create Ultimate Guides
To be an authority, you will need to prove yourself by delivering comprehensive, well researched and well written ultimate guides. The idea here is that someone needs to be the voice of the industry and there is no reason why that voice can’t be your business.
This may require a lot of time, effort and money; but the results will speak for themselves. Target certain aspects of your industry and start by curating detailed content on this aspect, with time you can establish your business as an authority.
Even though there are reports about Google putting guest blogging out its misery, these are mostly exaggerations or misconceptions. Although the old school method of guest blogging is no more, you can still create high-quality content for online publications to get valuable links.
The emphasis lies in providing unique and quality content, something that adds value to what is present and prevailing. When it comes to guest blogging, getting a backlink should be your least concern. Instead, focus on building relationships so that you get more opportunities later on.
Bloggers are more powerful than ever before, so you should take them very seriously. Seeing how some bloggers have thousands, if not millions of followers, you should look at them as a valuable resource to obtain backlinks. But in order to do so, you will have to give them something in return.
Fix Broken Links
A lot of people are unaware that links are extremely fragile. Change a letter in a URL and you will lose a link for good. If you really want to increase traffic, it is time you identify those broken links and fix them. You should also consider improving your website link to decrease page load speeds and provide users with an interactive experience. The good news is that there are several tools out there which have been particularly designed for this purpose, consider Majestic for instance.
Get Links from your Suppliers
Suppliers could range from inventors; designers or manufacturers of the product you are offering. Simply ask your suppliers for a link, they will be more than happy to oblige especially if your business has a good relationship with them. Consider all of the different entities present in your network and request for as many backlinks as possible.
If you want something really bad, why not just ask? Sometimes it really can be that simple. Dedicate a team to reach communities to nurture online connections and also to distribute info, news and blog posts. There are thousands of online communities which will instantly provide your business with relevant backlinks, all you have to do is find these forums and connect with them.
Promote on Social Media
This is no different from community outreach, social media is a great place to get your content to a lot of people in a short amount of time. Promoting on social media is an indirect form of link acquisition as with time, people will start sharing your links and will inadvertently create backlinks for your business.
Identify Parallel Products
Consider working with businesses that are not direct competitors to build links. You will come across numerous firms that share the same audience as yours, so why not work with them? By doing so you will boost your sales and increase your brand exposure like never before.
Study your Competition
With tools like Moz and Majestic, you can easily find backlink data, which is publicly available. All you need to do is to analyze your biggest competitors’ profiles to extract sites where you can build links as well. Studying your competitors will provide your business with an array of different opportunities which you can capitalize on.
Sponsor Charities and Events
National or local charities events mostly have sites where they list their donors. So if your company is donating, make sure you get a link in return. Conduct research to find the charities which offer the highest link value and then make an informed decision accordingly.
Giveaways and Contests
There is no better way to build links than by giveaways and contests. Not only will it give you results, but it is fun too. If you play your cards right and get people excited online, they will do everything in their power to share your business with others. Not only will you show Google you are popular, but by getting influencers involved, you could reach new heights like never before.
Internal Link Building
The easiest way to build links is by building them internally throughout your website. This will give you greater control, but it will require an excessive amount of auditing, time and energy. Believe it or not, internal links have a positive impact on your SEO as a whole. Also, this could be a no fluff way for valuable links to keep visitors from leaving your site.
Create Linkable Assets
If you are struggling to get backlinks, then start working on shareable content immediately. Linkable content includes interviews, infographics, videos, e-books and so on. If done correctly, people and businesses will be more than happy to visit your site.
To get exposure, you should definitely look into press releases. Apart from exposure, you do get a backlink out of each press release. Do keep in mind though, the purpose of a press release is to share newsworthy information or content. Also, do not force keywords in your press releases to avoid penalties from Google.
Apart from building links, you will need to build relationships along the way. Essentially, you will need to plan and strategize, since increasing traffic to an E-commerce website isn’t exactly simple. If you do feel as though you are lacking in any way, feel free to find additional solutions online to further improve your strategy so that you have a considerable increase in sales, success, and exposure.