Do you often feel overwhelmed by the online abundance of free ways to drive organic traffic to your website? If you do, you’re not alone. Even if you find suitable options to increase website traffic, verifying their effectiveness can also become a burden. To help you out, I have created a list of only proven digital marketing strategies to help you figure out how to get more traffic to your blog and boost revenue.
Merging two low-performing blog posts to create an entirely new article is frankly meta. I’ve tried this trick myself, and let me assure you; it works wonders. Let me explain how it works with an example. Suppose I had two blogs titled “How to drive traffic to your website?” and “How to get more traffic to your blog?” They both had backlinks, but neither generated significant search traffic volumes.
The merger and consolidation of two separate pieces into one lip-smacking blog helped it attract much higher search volumes.
So, I used a cocktail-making technique and merged them both into an article named “Free ways to drive traffic to your website.” The method works for two simple reasons:
- Consolidated Authority: Your search rankings are no longer affected by Page Redirects (301). So I redirected one outdated piece to the latest merged one to consolidate the authority of both pages.
- Compelling Content: Frankly, the old blogs were borderline decent but completely outdated. The merger helped combine both contents into one solid and effective blog post that attracted higher search traffic.
Many non-competing brands in the market share the same target audience but in different niches. Working together to cross-promote your products and services to each other audiences can help with SEO traffic generation.
You can create joint-branding events on a topic relevant to niches and cross-promote it heavily over social media platforms to garner more audience on the event day. After successfully executing the event, you can create event summaries for blogs, post the entire event presentation on Slideshare, and upload the full event recording or relevant clippings on Youtube.
Hence, it would help if you always looked for new brand partners who are experts at solving different problems for your target audience to open communication channels with a new client base without negatively affecting each other.
Repurposing content is the latest digital trend, and trust me, it works! I repurposed an old blog piece and turned it into a YouTube video. The new video garnered more than ten thousand views in a short while. The astounding success of my endeavor made me want to try repurposing a variety of content.
I experimented and repurposed another post for Medium. Imagine my surprise when the article secured a spot on Medium’s most popular list of the day! You can also try repurposing your best infographics into tweets or social media posts to increase website organic traffic.
After all, you’ve given a lot of effort and time to develop these articles, which should not go to waste right after they are published. Repurposing them into various types of content can effectively help drive organic traffic to websites.
Guest blogging is one of the best free ways to drive traffic to your website. Instead of writing for other third-party blogs, the blog owner allows backlinking to your website. Hence, guest blogging can help you generate more referral traffic and higher backlink numbers for better search engine rankings and brand awareness.
Searching for relevant blogs that are ready to publish your guest post is one of the biggest hurdles you need to cross while guest blogging. However, most SEO professionals use Google Search to target specific keywords like write for us, guest blog, become a contributor, submit an article, contribute to our blog, become a guest blogger, etc., to find relevant guest blogging platforms.
Still, there are downsides to the process too. Since every blogger follows the same time-consuming and tedious process, they all reach the same options. Most of the time, such blogging websites are flooded with so many guest post requests that the blog editors get overwhelmed, and most submissions are ignored.
So you should not limit your SEO traffic generation strategy to only finding “write for us” website pages. If you look hard enough, you’ll find that many websites are open to accepting guest blogs, even though they don’t ask for it openly. Since everyone wants free content, the chances of finding sites that feature topics you prefer writing about are high.
While writing, I try to maintain a general rule of thumb. I only choose topics that have significant organic traffic and business potential. It helps me write professional pieces that can keep generating website traffic years down the lane. When you’re not worried about driving traffic to your website, you can focus your efforts on converting the steady traffic into a revenue stream.
But because I don’t ever want to see my website analytics graph flatline, forcing me to keep posting to maintain steady blog traffic, I usually have to give up on a lot of fantastic content ideas. So such ruthless analytical prioritization has drawbacks too, but this is where Medium shines.
As a user-generated online platform that only prioritizes quality content, Medium’s sophisticated recommendation algorithm offers tailored suggestions to readers based on their reading preferences. Hence, even topics with zero search potential can find reader traffic on Medium because their in-house editors are busy all day picking out featured content for their users.
It’s well known that your target audience hangs around relevant online communities on platforms like Facebook, Reddit, Slack, or various other online forums. However, spamming in bulk over these popular digital communities is the quickest, most effective way of getting blocked and banned.
Leveraging such widely used online platforms to drive traffic to websites demands dedicated efforts to maintain constant activity in the online groups, earn the trust and loyalty of the communities, and develop sincere relationships with page handlers and your audience. All of this works for your benefit and may even get you permission for self-promotion in such high-traffic online communities on rare occasions.
A significant portion of the modern global population is made up of avid podcast listeners, making it one of the trendiest marketing mediums in recent times. Even the most influential brands are diving into the world of podcasts and coming up with tailor-made versions to increase website traffic. However, creating daily podcasts requires loads of effort, equipment, editors, and featured guests who may be tough to achieve for people with limited resources.
Still, you can try other ways to leverage the full potential of podcasts by changing your approach. With so many online podcasts already up and running, you can try requesting to be a guest on relevant ones. The easiest way to discover better podcast opportunities is to use Google and search for the top podcasts in your specific niche for a comprehensive list of the best podcasts.
Quora is an open-for-all online Q&A platform where you can ask or answer questions about anything in the universe. It offers a unique opportunity to increase website traffic by answering specific niche queries to establish brand authority among your target audience. Quora-based marketing efforts are dependent on two factors, finding the right questions and answering them to perfection.
Since Quora is a user-generated Q&A website and millions of questions are posted regularly across the platform, finding the most relevant niche queries to answer is essential for SEO traffic generation. However, you should know that only about twenty percent of all the questions generate actual website traffic. Therefore, the best questions to answer can be found with the help of the top pages report on the Quora website. The report offers detailed insights into the pages that attract the highest search traffic volumes on Quora.
Any answers you post on relevant top pages will show up in the Google Search Results and help drive more referral traffic to your website. You can also use the inclusion filter to find better-suited questions based on specific keywords or phrases. Quora Ads can also help you generate more traffic via the question targeting feature that uses relevant keywords to compile a list of question suggestions along with their weekly views.
Once the questions are decided, figuring out the answers is no rocket science. The only secret component to writing practical answers on Quora is good copywriting skills. Crafting compelling solutions that stick to the facts, upvoting your posts, and sharing links over social media will also help attract more readers to your answers. Fundamental copywriting principles like AIDA can also make the job much easier for you.
Attention: Use catchy, relevant bylines and titles to capture the audience’s attention.
Interest: Use facts, functions, real-life examples, or storytelling to incite curiosity.
Desire: Generate a deep-seated passion for your offered products, services, or ideas.
Action: Drive your audience to perform your desired action and generate revenue.
Some less-known tips may help you write even better Quora answers like:
- Offering Genuine Value: If the Quora page handlers believe that you’re just piggybacking on their website traffic, they won’t even think twice before removing your posts and ban you from the platform forever. As long as your posts offer genuine value to the readers, they should be okay with your backlinks.
- Using Graphics: Using relevant images in your Quora answers helps capture readers’ attention as they scroll through their Quora feeds.
- Storytelling Skills: Answering questions in a well-crafted story helps engage the readers and keep them hooked, unlike most Quora answers that are incredibly dull and written to the point.
SEO traffic generation is the best marketing strategy in the digital world as it can drive an exceptionally high volume of organic website traffic to your website regularly. As long as you maintain your search engine rankings on Google, a constant stream of organic website traffic will keep flowing. Hence, consistency in your search engine optimization efforts is undoubtedly effective in achieving long-term results.
Writing on trendy topics with a higher search traffic potential can help increase website traffic and achieve your revenue goals. Google Keyword Planner or any other keyword research tool can help you find phrases with a high search volume and low competition in minutes. Such tools even offer the option to filter out results based on predefined criteria like search volume or keyword difficulty. The detailed keyword analytics reports will also facilitate the topic research process.
The search volume filter can offer overall numbers regarding the demand for specific keywords in different countries. Keyword difficulty is a zero to hundred score representing how hard it is to rank that keyword. Combined, these criteria can provide an easy-to-manage list of less competitive keywords with high search volumes. Or you can keep researching with different filters till you figure out how to get more traffic to your blog.
However, website traffic can be somewhat of a numerical showoff since just driving traffic is not an indication of success. Unless the extra traffic converts into additional revenue, a boost in website visitors is useless. The topics that can effectively increase website traffic should be a perfect blend of high search traffic potential, low keyword competition, and high business value.
The Google search algorithm can be pretty aggressive due to highly competitive keywords. On the other hand, YouTube SEO offers an equal opportunity for anyone to become an entertainer, engage their audience, and rank highly in searches. Unlike search engine algorithms that place the utmost importance on key phrases and search intent, the YouTube SEO algorithm relies on high viewer engagement the most.
Since YouTube’s primary objective is to keep the viewers engaged on the platform for as long as possible, analytical metrics related to video likes, dislikes, click-through rates (CTR), watch time, etc., clearly indicate the value of your content. The longer viewers stay on YouTube, the more revenue it generates via ads and clicks. In return, they’ll offer extensive visibility to your video content.
Some factors responsible for ranking your video are as follows:
- Keyword Research: Topics with higher search volumes give you more search traffic. You can use the Google Keyword Planner tool or draw comparisons between YouTube Suggest and Google Trends for better popularity estimation.
- Search Intent: The user search intent allows you to understand the reason behind the higher search volumes of some videos. You can simply enter your desired keywords in the YouTube search to figure out the search intent.
- Engagement & Satisfaction: Scripting your videos beforehand is an excellent idea as it allows you to plan out the whole story and decide strategies to hook your target audience. Strategic video editing will also help make your videos way more entertaining and engaging.
- On-Page SEO: On-page optimization on YouTube includes keyword-related video titles, post descriptions, search tags, and eye-catching thumbnails.
- Promotion: In the first couple of days from publishing your video, it is critical to constantly promote it extensively over social media platforms and post comment responses. Posting your videos in the most active time slots can also help garner higher views.
Keeping your content up-to-date is a core SEO traffic generation strategy. Simply updating your website content and blogs can get them ranking from nowhere to the top SERP positions. Therefore, you should think about repurposing or republishing updated blogs that have lost value in Google’s books to make them evergreen.
Search engine optimization is dynamic, as are your keyword rankings. Here, market competition can steal your ranking positions, and even Google can demote your link as your content loses value over time. Hence, you should continuously monitor your web pages for signs of reducing traffic via Google Analytics and keep refreshing and updating them to maintain your search rankings.
Comparing your blogs to other top-ranking articles will help you understand why your search rankings are tanking. In most cases, your ranking consistently drops because some aspects of your writing like statistics, screenshots, infographics, timelines, or years may be outdated, or some links may be broken. You may need to update just some sections of your website or completely rewrite the whole article depending on your targeted keywords.
I’ve majorly focused on some of the best free ways to drive traffic to your website in this post. However, if you have the resources and are willing to spend them on SEO traffic generation, online platforms like Quora, Facebook, Twitter, Google, etc., can make your job easier with paid ads.
You can try allocating some funds for paid promotion of the articles. You publish and even double down on ad campaigns that can effectively increase website traffic. If you have limited resources, you can use the tips mentioned above and throw some paid ads in the mix where the business potential is bright.